Our Story Begins with Resilience
The heart of SAJ is Stacey Johnson, a woman whose strength was forged through life’s toughest challenges. Raised by a teen mom who worked, studied, and cared for her community, Stacey learned early that compassion and perseverance can build anything.
The turning point came when Stacey and her mother decided to create something new for their community together. It was a way to take their shared struggles as women, workers, and fighters, and turn them into something meaningful.
Building SAJ Enterprise Together
They set out to build a clean brand. Stacey researched ethical business practices and ingredients, determined to create products that were safe, affordable, and harmless to the environment. She knew the importance of products that actually worked without compromising health.
SAJ Enterprise was born from that bond. Despite the doubt and fear they faced, they found ways to share joy. Today, our brand is a testament to that love and the incredible resilience of a mother who did everything she could to give her daughter a future.
Cancer is Part of the Journey But It Doesn’t Define Us
What defines us is our story of growth, love, and strength, and our shared mission to make something pure in a world full of chaos.
Because cancer has touched our journey, we are committed to fighting it for others.
Our Promise to St. Jude
We are proud to pledge a portion of proceeds from every Wool Dryer Ball set sold to St. Jude Children's Research Hospital.
We believe that every child deserves a chance to grow up healthy, and no family should ever receive a bill for treatment, travel, housing, or food. When you choose SAJ for your home, you honor a legacy of resilience and helping families focus on what matters most: their children.
We are proud to pledge a portion of proceeds from every Wool Dryer Ball set sold to St. Jude Children's Research Hospital.
Meet the Founder
Stacey Johnson is the visionary behind SAJ Enterprise. As a Black woman founder, she has navigated the complexities of building a product-based business from the ground up.
But Stacey’s expertise extends beyond sustainable goods. She is a business strategist passionate about operational resilience. She realized that just as homes need to be detoxed, businesses need to be "detoxed" of risk, non-compliance, and fragility.
This realization led to the launch of the SAJ Consulting Group (SAJCG).
Today, Stacey wears two hats:
- For the Home: Providing eco-friendly products that protect your family.
- For the Business: Advising businesses, non-profits, and government entities on how to build resilient, compliant operations.
You have the vision to change the world. We have the blueprint to keep you safe while you do it.
SAJ Consulting is the B2B arm of our brand, helping organizations build the "back of house" infrastructure needed to scale ethically. From HR compliance in California to Sustainability Roadmaps, we help purpose-driven leaders balance profit, people, and the planet.
SAJ Enterprise: At A Glance
Mission: To reduce exposure to harmful chemicals through education and sustainable products, while empowering businesses and organizations to operate resiliently.
Headquarters: Los Angeles, CA (Serving clients nationwide).
Ownership: 100% Black Woman-Owned.
Philanthropy: Official supporter of St. Jude Children's Research Hospital.
Key Products: Premium Wool Dryer Balls, Essential Oils.
Key Services: Business Strategy, Compliance Advisory, ESG & Sustainability Consulting.
Media Inquiries & Speaking Engagements: Stacey Johnson is available for commentary on sustainable living, environmental impacts, carcinogens, minority business entrepreneurship, community, workforce solutions, and operational compliance.